Mike Pero
Jan06

Mike Pero

By Laura Baker Everyone knows the friendly face of Mike Pero and chances are you can hum his businesses’ catchy jingles. His powerful marketing and public relations campaigns have driven this self-made New Zealand businessman to an almost iconic level. Arguably the most successful entrepreneur in the finance industry, he holds an impressive curriculum vitae to brag about. Mike is six times New Zealand Motorcycle Road Racing Champion,...

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Milking it
Jan05

Milking it

By Terri Cluckie It’s hard to imagine a time before the chocolate milk frenzy; when the dairy aisles were quiet and shelves were actually stocked with what you were looking for. It was just over one year ago that it all changed. So how could it be that a small dairy producer in Auckland knew exactly what we were all missing? Something that we ourselves didn’t know we were missing? Like the carrot on a stick, Lewis Road Creamery...

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