Tools & Tactics

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Digital Diligence

Posted by on 6:54 pm in Tools & Tactics | 0 comments

Eighty five percent of cyber attacks are directed at startups and small businesses. Here’s how to protect your privacy and security.  If you are a startup or small business owner, your priority is probably the growth of your company. You are dealing with long working hours, payroll and many hassles that are a part of building your own business. Most likely, cybersecurity is not on top of your mind, unless something happens that makes you realise how important it is to protect your sensitive business information right from the start. According...

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Getting Off to a Positive Start

Posted by on 6:52 pm in Tools & Tactics | 0 comments

It’s that time again – yes the New Year has arrived which means it’s time to get out that pen and paper and write up a fresh list of goals and ambitions.  Are making changes and improvements to the way your business is run on that list? If so, good on you. It’s never a bad idea to make improvements and implement new processes, but getting everyone on board can be a challenge and can be the difference between your ideas becoming a success, or being a complete failure. So that you and your team are on the same page, here are some tips to help...

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Start-up Hacks

Posted by on 6:26 pm in Tools & Tactics | 0 comments

Start-up Hacks

  Mumpreneurs Ali Linz and Julie Tylman are revolutionising the way Australians are gifting with a website that takes the hassle out of collecting for a group gift.  The user-friendly platform does the inviting, reminding, collecting, tracking and then sends the money and group card to the organiser. Ali Linz, one of the co-founders of GroupTogether, shares her start up hacks and her ‘if only I knew then’ list to help others embarking on the start up journey. It takes much longer than you think  We were originally quoted three...

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Head v Heart

Posted by on 6:21 pm in Tools & Tactics | 0 comments

It’s an age-old debate: should you listen to your heart or to your head?  Popular belief tells us that listening to your heart is the risky option of the two, while listening to your head is the safe, logical bet, but is that really, entirely true? Which should we actually listen to – one or the other? Both? Neither?! We rely on both our heart and our head to steer us through many of life’s decisions major or otherwise – relationships, career pathways, houses and cars and gadgets, or even just what we want for dinner on that particular day....

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The Iceberg Effect – A Case Study in the True Cost of a Toxic Employee

Posted by on 6:19 pm in Tools & Tactics | 0 comments

We have all worked with a toxic employee; someone who is so toxic in the workplace that they cause untold havoc.  In some workplaces these events are caused by a combination of staffing personalities, yet in others it seems solely down to one individual. Often employers suspect these individuals have a huge financial toll on an organisation, yet often this is extremely hard to quantify. How much do toxic employees lower productivity, cause lost customers and severely damage a company’s reputation? The following case study reveals some...

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The Power of PR

Posted by on 6:17 pm in Tools & Tactics | 0 comments

The Power of PR

  In business, as in your personal life, reputation is everything. To be a credible player in any industry your reputation plays the biggest part in your success. It ensures your business continues, is the glue between you and your existing clients and creates trust with potential customers.  Lisa Powlesland, general manager at Purple Sherbet PR talks about public relations and why it is important for your business. By definition PR is “building a mutually beneficial relationship with a company’s various publics,” with the power to reach...

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Staying on Track

Posted by on 6:11 pm in Tools & Tactics | 0 comments

“Believe in what you set out to do. Follow your north star.” – Brit Morin How many times have you said to yourself at new years “right, this is it, this is the year that things are going to change,” then come December you’re thinking to yourself, “why didn’t I stick to those plans I made in January?” Change doesn’t come easy, it takes a lot of discipline, courage, self belief and persistence. We’ve all heard the saying “the only certainty in life is uncertainty” and sometimes what stops us from changing is the fear of the unknown and...

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How to Strategically Position Your Brand

Posted by on 6:01 pm in Tools & Tactics | 0 comments

How to Strategically Position Your Brand

  Many people believe that if you have a great product or a great service, you don’t need marketing.  They like to cite American poet Ralph Waldo Emerson, who supposedly said something like: “If a man built a better mousetrap, though he lived in a cottage, deep in the woods, the world will beat a path to his door.” First of all, the quote is wrong. Here’s what Emerson actually said: “If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will...

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Another Fine Day in Paradise

Posted by on 5:53 pm in Tools & Tactics | 0 comments

Another Fine Day in Paradise

  North Canterbury is a great little region ripe for exploration. Wineries and unique eateries, boutique accommodation, arts and crafts, fashion and home wares, unique wildlife, not to mention an abundance of al fresco utopias to walk, bike, picnic, swim, read or simply relax within – it’s somewhat of a forgotten paradise.  When the February 2011 earthquake struck 2km west of Lyttelton, Christchurch was devastated both figuratively and literally. But in its wake the community spirit that spread throughout mid and north Canterbury was...

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Build a Better Team

Posted by on 7:21 pm in Tools & Tactics | 0 comments

Build a Better Team

With the New Year upon us, one of the many challenges for employers is to motivate staff as they transition from the holiday period back into productivity mode. We talk to Mark Ferguson, incentive and event management expert and Una Diver, employee engagement and reward expert from Ernst & Young, who believe that corporate ‘wellness’ and team building go hand in hand with employee productivity. Event management and incentive reward expert, Mark Ferguson is keen to point out that corporate wellness is about both physical and emotional...

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