Tools & Tactics

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How to Strategically Position Your Brand

Posted by on 6:01 pm in Tools & Tactics | 0 comments

How to Strategically Position Your Brand

  Many people believe that if you have a great product or a great service, you don’t need marketing.  They like to cite American poet Ralph Waldo Emerson, who supposedly said something like: “If a man built a better mousetrap, though he lived in a cottage, deep in the woods, the world will beat a path to his door.” First of all, the quote is wrong. Here’s what Emerson actually said: “If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will...

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Another Fine Day in Paradise

Posted by on 5:53 pm in Tools & Tactics | 0 comments

Another Fine Day in Paradise

  North Canterbury is a great little region ripe for exploration. Wineries and unique eateries, boutique accommodation, arts and crafts, fashion and home wares, unique wildlife, not to mention an abundance of al fresco utopias to walk, bike, picnic, swim, read or simply relax within – it’s somewhat of a forgotten paradise.  When the February 2011 earthquake struck 2km west of Lyttelton, Christchurch was devastated both figuratively and literally. But in its wake the community spirit that spread throughout mid and north Canterbury was...

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Build a Better Team

Posted by on 7:21 pm in Tools & Tactics | 0 comments

Build a Better Team

With the New Year upon us, one of the many challenges for employers is to motivate staff as they transition from the holiday period back into productivity mode. We talk to Mark Ferguson, incentive and event management expert and Una Diver, employee engagement and reward expert from Ernst & Young, who believe that corporate ‘wellness’ and team building go hand in hand with employee productivity. Event management and incentive reward expert, Mark Ferguson is keen to point out that corporate wellness is about both physical and emotional...

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Staying on Track

Posted by on 7:12 pm in Tools & Tactics | 0 comments

“Believe in what you set out to do. Follow your north star.” – Brit Morin How many times have you said to yourself at new years “right, this is it, this is the year that things are going to change,” then come December you’re thinking to yourself, “why didn’t I stick to those plans I made in January?” Change doesn’t come easy, it takes a lot of discipline, courage, self belief and persistence. We’ve all heard the saying “the only certainty in life is uncertainty” and sometimes what stops us from changing is the fear of the unknown and...

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Digital Diligence

Posted by on 7:07 pm in Tools & Tactics | 0 comments

Digital Diligence

  Eighty five percent of cyber attacks are directed at startups and small businesses. Here’s how to protect your privacy and security. If you are a startup or small business owner, your priority is probably the growth of your company. You are dealing with long working hours, payroll and many hassles that are a part of building your own business. Most likely, cybersecurity is not on top of your mind, unless something happens that makes you realise how important it is to protect your sensitive business information right from the start....

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Getting off to a Positive Start

Posted by on 6:57 pm in Tools & Tactics | 0 comments

It’s that time again – yes the New Year has arrived which means it’s time to get out that pen and paper and write up a fresh list of goals and ambitions.  Are making changes and improvements to the way your business is run on that list? If so, good on you. It’s never a bad idea to make improvements and implement new processes, but getting everyone on board can be a challenge and can be the difference between your ideas becoming a success, or being a complete a failure. So that you and your team are on the same page, here are some tips to help...

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Fashioning First Impressions

Posted by on 8:30 pm in Tools & Tactics | 0 comments

Fashioning First Impressions

  They say that clothes maketh the man, and never has that been truer than in the world of business. It’s been proven that dressing well increases your chances of securing a job and, in some cases, can increase your income. And let’s be honest, how often have you told yourself not to base your initial impression of someone off the way they present themselves… and how often have you succeeded? Whether you like it or not, your aesthetic facade influences how people first perceive you and how successful you could become. It’s...

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Keeping Culture Alive

Posted by on 8:24 pm in Tools & Tactics | 0 comments

Keeping Culture Alive

  About 920,000 New Zealanders are unhappy in their job, research conducted by Seek found in 2014.  That’s roughly 40 percent of the country’s workforce, and probably 40 percent too many, because no matter how great your idea or business model it’s people who bring your company to life. There’s much to be said about the correlation between employee happiness and productivity. The majority of research suggests that the most likely way to prevent your employees from experiencing dissatisfaction in their roles and falling behind schedule is...

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Christmas Communications Survival Guide – Tips and Tricks to Ensure these Holidays Give You a Reason to Celebrate

Posted by on 8:19 pm in Tools & Tactics | 0 comments

Christmas Communications Survival Guide – Tips and Tricks to Ensure these Holidays Give You a Reason to Celebrate

  People love to spend during the silly season. When Christmas comes around, a switch tends to flick, and all of a sudden people realise how much they want need an item. Crowds of people flock to shops, rush to malls, and wait for their favourite websites to host a sale. In fact, in December 2015, kiwis spent a whopping $6 billion shopping! It’s important that your business is at the receiving end of this increase in wallet waving and card swiping, but it can be easier said than done. You need to create a communications campaign,...

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Crunching Your Own Numbers – The Pros and Cons of DIYing Your Small Business Accounts

Posted by on 6:54 pm in Tools & Tactics | 0 comments

Crunching Your Own Numbers – The Pros and Cons of DIYing Your Small Business Accounts

  Every small business person has this dilemma: Do the books yourself, or contract a professional bookkeeper? Lisa Martin from bookkeeping firm, GoFi8ure, examines the pros and cons of the DIY approach versus the professional contractor approach. PROS Pro: It’s cheaper. You don’t have to pay anyone. You do it yourself – often at night or on the weekends, but hey… at least it’s cheaper. Pro: You can lodge and file the numbers and the paperwork any which way you want ‘em. Where they make sense to you and where (hopefully) you can...

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